4210 Edgeland Avenue, Royal Oak, MI 48073 248-549-0054
4210 Edgeland Avenue, Royal Oak, MI 48073 248-549-0054

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    • Welcome to Always Five -
    Five O'Clock Brands

    Born in Detroit in 1911, we’ve been roasting coffee and serving hospitality businesses for over a century. Today, we deliver exceptional coffee, tea, and wine solutions to hotels, restaurants, cafes, and more — all with the same passion that started it all.

    Learn More Partner With Us

    Espresso Equipment for Restaurants, Cafés & Hotels

    We supply commercial espresso machines from Cimbali, Schaerer, Faema & Casadio—installed, serviced, and supported by us. Trusted and used by the world’s top hospitality teams. 

    Explore Espresso Equipment

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    • Your Grandfather's Grandfather Trusted Us

    Our company’s roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.

    Why Us?

    Legacy & Trust – A fourth-generation family business with over 100 years of roasting experience.

    Top-Shelf Products – Featuring Crazy Fresh Coffee, Mighty Leaf Tea, LavAzza, and Segafredo.

    Tailored Service – Solutions customized for your business, including equipment and support.

    Wine by Day and Night – Beverage programs that go from day to night — coffee to wine.

    Our Products

    We offer a wide selection of wines from across the globe; Mighty Leaf, Harney and Sons, and Steep from Bigelow teas; LavAzza and Segafredo branded Italian international coffee brands and our Crazy Fresh Coffee brand; commercial espresso and drip-coffee equipment.

    View Wines | View Coffee & Teas

    Espresso Equipment | Drip-Style Coffee Machines

    Inquire Now

    We Cater to All Kinds of Hospitality Businesses!

    Hotels

    Restaurants

    Wine Bars

    Coffee Bars & Cafes

    Country Clubs

    Bakeries

    Banquet & Catering Services

    Casinos

    Cigar Bars

    And more!

    Interested in small-batch,
    locally roasted coffee from Michigan?

    From a family-owned and operated coffee company whose roots date back to Detroit in 1911, meet Crazy Fresh Coffee®.

    Visit Wholesale Website

    Drop us a line, we’d love to hear from you!

    You can reach us by phone: 248-549-0054
    or email: crazyfresh@fiveoclockbrands.com

    By Mail:
    Five O’clock Brands
    4220 Edgeland Avenue
    Royal Oak, MI 48073

    Client Testimonials

    “Always Five is the backbone of our coffee and wine program — the consistency and care they provide is unmatched.”
    — Boutique Hotel Partner, Detroit

    “It’s rare to find a supplier that feels like family. Their service is personal, fast, and professional.”
    — Restaurant Owner, Grand Rapids

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