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Who We Are

Roasting Since 1911. Reinventing Fresh Daily.

We’ve been in the coffee business for over a century, but we’ve never stopped evolving. Founded in 1911, we’re a third-generation, family-owned company that understands the value of craftsmanship, consistency, and building relationships. From our very first roast, we’ve been committed to delivering the freshest, highest-quality coffee with a personal touch that you won’t find with larger, corporate suppliers.


At the heart of our operation are real people—experts in their craft—handling every stage of production. We don’t rely on automation or generic blends. Every coffee is roasted with care, packaged fresh, and shipped quickly. It’s this hands-on approach that’s allowed us to stay relevant for over 100 years, and it’s why we still deliver exceptional service to our partners every day.

 

We’re not just a supplier—we’re your partner. And that means we answer the phone when you call, and we’re here to solve problems quickly, every time. There’s no red tape, no runaround, just people you can trust who get the job done. When you need something, we get it handled. Simple as that.

 

We operate under our flagship brands Crazy Fresh Coffee and King Coffee, providing coffee solutions to restaurants, offices, hotels, and cafes across the country. From boutique operations to large national chains, we understand the need for consistency, quality, and service that’s always a step ahead.

 

Beyond coffee, we’ve expanded our offerings to include Harney & Sons teas, super-premium iced tea, and a curated wine program, designed for those who want the same level of excellence in every drink they serve.

 

We believe that being in business for over 100 years means something. We’ve been here through the highs and lows of the market, through shifts in consumer behavior, and through every trend that’s come and gone. Our promise to you is simple: we’ll deliver the same level of excellence, craftsmanship, and care tomorrow that we have since 1911. When you partner with us, you’re working with a company that is grounded in legacy, driven by quality, and built to last.

 

We’re not just a coffee supplier. We’re your partner. We’re a company of real people who care about what we do and how we do it. And we’re here to support you every step of the way.

Your Grandfather's Grandfather Trusted Us

Our company’s roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.

Home Brewing | Crazy Fresh Coffee

You’re about to level up your daily coffee habits with the craft, small-batch goodness that is Crazy Fresh.

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Our Team