Always Five O’Clock Brands · Family owned since 1911
It’s always
five o’clock here.
Your coffee at 5 AM and your wines at 5 PM, from the same family since 1911. Roasted, poured, delivered and serviced by people you can call by name.
- Since 1911Four generations, one family
- Roasted to orderIn Royal Oak, not in a warehouse
- Same-day serviceOur technician on site, 99% of the time
- Your delivery dayEvery week, on the day you choose
- Cimbali · Faema · Schaerer · CasadioSold, installed and fixed by us
- Wines on the same truckA world-class book for licensed Michigan accounts
Start here
What brings you here?
HospitalityCafés, restaurants, hotels, casinos, clubs, banquet centers and workplaces: coffee, equipment, service and wine from one supplier.Go →
Crazy Fresh WholesaleOur own coffee, roasted to order in Royal Oak. On our Hall of Fame: The Roasted Bean at MGM Grand Detroit.Go →
Espresso Equipment & ServiceCimbali, Faema, Schaerer and Casadio. Sold, installed and serviced by us.Go →
The Wine BookThe majority of our international and domestic wine portfolio is built on 90+ ratings, with several 99s.Go →
King Coffee WholesaleOwn your brewer? Order by the case online. Free shipping on 2+ cases.Go →
Coffee for HomeCrazy Fresh Coffee, roasted in small batches in Michigan.Go →
Find your businessRestaurantsCafés & coffee barsCountry & athletic clubsCasinos & hotelsBanquet centersOfficesMulti-location
5 AM coffee · 5 PM wines
Your first cup of the morning and your last glass of the night, from one family.
5 AMCoffeeOur own roasts, Crazy Fresh and King, plus LavAzza, teas, syrups, filters and cleaners on a standing order, weekly or every other week. Brewers and espresso machines installed and fixed by us.Coffee, tea & supplies →
5 PMWinesProducers from Italy, France, Germany, Portugal, Spain, New Zealand and the United States, chosen by the same family that roasts your coffee.Open the wine book →
One order. One delivery. One family to call, from breakfast service to the last table of the night.
Put us next to whoever you buy from now
Who’s really behind your coffee?
| Five O’Clock | Broadline distributor | National brand program | |
|---|---|---|---|
| Who roasts your coffee | We do, in Royal Oak | Usually doesn’t say | Their plant, out of state or overseas |
| Roasted for your order | Yes | Warehouse stock | Warehouse stock |
| Who fixes your machine | Our own technicians, same day 99% of the time | A separate service company | A national service line |
| If a machine goes down | Qualified accounts keep a second machine on site | You wait | You wait |
| When it arrives | Your day, every week | With your food order | Shipped, or through your distributor |
| Your own house blend | Yes | No | No |
| Wines on the same truck | Yes: Italy, France, Germany, Spain, Portugal, New Zealand, U.S. | No | No |
| Who owns it | One family since 1911 | A multi-billion-dollar distributor | A global corporation |
Our Hall of Fame
The Roasted Bean at MGM Grand Detroit. Oakland Hills Country Club.
Crazy Fresh replaced the busiest Starbucks in the Midwest.
And our Crazy Fresh Honduran Santa Rosa is ranked #4 of the 10 best Honduran coffees. Press play and hear it from them.
The rest of our Hall of Fame is a secret. Become a customer and find out who else is on it →
More stories from our customers →The Roasted Bean at MGM Grand Detroit
Opening outside Michigan?
Your coffee comes with you.
Roasted to order in Royal Oak and shipped to every location. The machines ship from us, and our national service network installs and services them on site. Restaurants in Michigan, Ohio, Indiana, Illinois, Pennsylvania and Washington, D.C. already pour it.
How it works →
Crazy fresh, for real
Open a bag of ours.
Then open anything else.
Your nose decides before you brew a cup. We’ll bring a bag to your place; you bring whatever you pour now.
We know when not to send it, too
Too fresh is a real thing.
Espresso straight off the roaster is still giving off gas. Under the pressure of an espresso machine it fights back, and the shot runs wild. So ours rests before it ships: fresh enough to smell across the room, settled enough to pull right. It’s the kind of thing you only learn by roasting the coffee and fixing the machines.
Don’t take our word for it
Put our coffee next to yours.
- 1We come to you. We bring our coffee, you keep yours, both brewed on your own equipment.
- 2You and your staff decide. Taste them side by side. No pitch needed after that.
- 3We set you up. Machines on loan and fixed by us for qualified accounts, or our own-equipment pricing if you’d rather run yours.
Licensed in Michigan? Ask us to bring wines to taste too →
Call248-549-00548:30 AM to 5 PM Eastern
Espresso Equipment
The machine is the heart of your coffee program.
Commercial espresso machines and grinders, sold, installed, serviced and financed by us. Official partner for Cimbali, Faema, Schaerer and Casadio.
Your coffee never stops. A second machine on site, and our technician there the same day.
- Sales →New and certified pre-owned machines and grinders, matched to your drink count and staff.
- Installation & training →We install it, dial it in and train your team.
- Service & repair →Our own technicians keep our customers’ machines running, every major brand.
- Financing →Lease-to-own on new and certified pre-owned equipment. Trade-ins welcome.
Your wine distributor just changed hands? Ours hasn’t since 1911.
5 PM wines
The Wine Book
A world-class, highly rated book for licensed Michigan restaurants, hotels and clubs. Family growers, chosen by a family distributor, from seven countries.
Some of our growers have been at it longer than we have.
Nahe, GermanyWeingut TeschTenth and eleventh generation at Langenlonsheim, since 1723. Their Riesling Unplugged: bone dry, no additives.
Marlborough, New ZealandJules TaylorStarted her own label in 2001 after nine Italian vintages. New Zealand Winemaker of the Year 2021.
Veneto, ItalyZýmëCelestino Gaspari’s cellar is cut into an old sandstone quarry. Zýmë is ancient Greek for “yeast.”
Aragón, SpainBodegas CareFamily-owned, about 400 hectares in Cariñena. Ten percent of the Solidarity Rosé goes to a local breast-cancer charity.
Swipe for more growers →
Your whole wine program, and the coffee after dinner.
One family takes care of the night from the first pour to the last cup.
- Your by-the-glass listBuilt with you, around your menu and your price points.
- Staff training and tastingsSo your servers can sell what’s on the list.
- After dinnerCrazy Fresh French press or espresso to close the meal.
- The same techniciansWhen a machine goes down, the family that poured your wines sends the tech.
Order online, by the case
King Coffee Wholesale
Our original house blends in whole bean and fractional packs, filters included. Free shipping on 2 or more cases.
Your grandfather’s grandfather trusted us.
Our company's roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.