Always Five O’Clock Brands · Family owned since 1911
5 AM coffee.
5 PM wine.
Our own coffees, Crazy Fresh and King, roasted to order, plus espresso equipment, service and a world-class wine list for restaurants, hotels, clubs and offices. Delivered on your day. Serviced by our technicians.
Start here
What brings you here?
HospitalityCafés, restaurants, hotels, casinos, clubs, banquet centers and workplaces: coffee, equipment, service and wine from one supplier.Go →
Espresso Equipment & ServiceCimbali, Faema, Schaerer and Casadio. Sold, installed and serviced by us.Go →
The Wine BookA world-class, highly rated wine list for Michigan restaurants, hotels and clubs.Go →
King Coffee WholesaleOwn your brewer? Order by the case online. Free shipping on 2+ cases.Go →
Coffee for HomeCrazy Fresh Coffee, roasted in small batches in Michigan.Go →
Espresso Equipment
The machine is the heart of your coffee program.
Commercial espresso machines and grinders, sold, installed, serviced and financed by us. Official partner for Cimbali, Faema, Schaerer and Casadio.
- Sales →New and certified pre-owned machines and grinders, matched to your drink count and staff.
- Installation & training →We install it, dial it in and train your team.
- Service & repair →Our own technicians keep our customers’ machines running, every major brand.
- Financing →Lease-to-own on new and certified pre-owned equipment. Trade-ins welcome.
Then We Keep It Full
The machine is one purchase. What runs through it is every week. Coffee, tea and allied products arrive on a standing order, weekly or every other week, so you never run out mid-shift. Fractional packs 4 oz and under come with coffee filters included.
Coffee
Crazy Fresh Coffee, roasted in small batches in Michigan, and our King Coffee blends, plus LavAzza and Segafredo.
Tea
Mighty Leaf, Harney & Sons and Steep by Bigelow, plus freshly brewed iced tea.
Syrups
1883 Maison Routin syrups for lattes, iced coffees and specialty drinks.
Filters & Cleaners
The everyday supplies that keep brewers and espresso machines running clean.
Custom Blends
Your own house blend, built with our roasters. Create Your Own Blend
Order online, by the case
King Coffee Wholesale
Our original house blends in whole bean and fractional packs, filters included. Free shipping on 2 or more cases.
5 PM wine
The Wine Book
In Michigan, we carry a world-class, highly rated wine list too: producers from Italy, France, Germany, Portugal, Spain, New Zealand and the United States, for restaurants, hotels and clubs. Same company, same family, same delivery.
Why Us?
- Legacy & Trust – A fourth-generation family business with over 100 years of roasting experience.
- Top-Shelf Products – Featuring Crazy Fresh Coffee, Mighty Leaf Tea, LavAzza, and Segafredo. Our Crazy Fresh Honduran Santa Rosa is ranked #4 of the 10 Best Honduran Coffees.
- Tailored Service – Solutions customized for your business, including equipment and support.
- Wine by Day and Night – Beverage programs that go from day to night — coffee to wine.
Your Grandfather's Grandfather Trusted Us
Our company's roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.
Drop us a line, we'd love to hear from you!
You can reach us by phone: 248-549-0054
or email: crazyfresh@fiveoclockbrands.com
By Mail:
Five O'clock Brands
4210 Edgeland Avenue Royal Oak, MI 48073