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Welcome to Always Five -
Five O'Clock Brands

Born in Detroit in 1911, we’ve been roasting coffee and serving hospitality businesses for over a century. Today, we deliver exceptional coffee, tea, and wine solutions to hotels, restaurants, cafes, and more — all with the same passion that started it all.

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Your Grandfather's Grandfather Trusted Us

Our company’s roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.

Why Us?

Legacy & Trust – A fourth-generation family business with over 100 years of roasting experience.

Top-Shelf Products – Featuring Crazy Fresh Coffee, Mighty Leaf Tea, LavAzza, and Segafredo.

Tailored Service – Solutions customized for your business, including equipment and support.

Wine by Day and Night – Beverage programs that go from day to night — coffee to wine.

Our Products

We offer a wide selection of wines from across the globe; Mighty Leaf, Harney and Sons, and Steep from Bigelow teas; LavAzza and Segafredo branded Italian international coffee brands and our Crazy Fresh Coffee brand; commercial espresso and drip-coffee equipment.

View Wines | View Coffee & Teas

Espresso Equipment | Drip-Style Coffee Machines

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We Cater to All Kinds of Hospitality Businesses!

Hotels

Restaurants

Wine Bars

Coffee Bars & Cafes

Country Clubs

Bakeries

Banquet & Catering Services

Casinos

Cigar Bars

And more!

Interested in small-batch,
locally roasted coffee from Michigan?

From a family-owned and operated coffee company whose roots date back to Detroit in 1911, meet Crazy Fresh Coffee®.

Visit Wholesale Website

Drop us a line, we’d love to hear from you!

You can reach us by phone: 248-549-0054
or email: crazyfresh@fiveoclockbrands.com

By Mail:
Five O’clock Brands
4220 Edgeland Avenue
Royal Oak, MI 48073

Client Testimonials

“Always Five is the backbone of our coffee and wine program — the consistency and care they provide is unmatched.”
— Boutique Hotel Partner, Detroit

“It’s rare to find a supplier that feels like family. Their service is personal, fast, and professional.”
— Restaurant Owner, Grand Rapids