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Main content starts here, tab to start navigatingWelcome to Always Five -
Five O'Clock Brands
Born in Detroit in 1911, we’ve been roasting coffee and serving hospitality businesses for over a century. Today, we deliver exceptional coffee, tea, and wine solutions to hotels, restaurants, cafes, and more — all with the same passion that started it all.
Your Grandfather's Grandfather Trusted Us
Our company’s roots date back to 1911, in the city of Detroit at the corners of Gratiot and McDougall. We started as the original Standard Coffee Company and have evolved over time to offer a wide range of products and services.
Why Us?
Legacy & Trust – A fourth-generation family business with over 100 years of roasting experience.
Top-Shelf Products – Featuring Crazy Fresh Coffee, Mighty Leaf Tea, LavAzza, and Segafredo.
Tailored Service – Solutions customized for your business, including equipment and support.
Wine by Day and Night – Beverage programs that go from day to night — coffee to wine.
Our Products
We offer a wide selection of wines from across the globe; Mighty Leaf, Harney and Sons, and Steep from Bigelow teas; LavAzza and Segafredo branded Italian international coffee brands and our Crazy Fresh Coffee brand; commercial espresso and drip-coffee equipment.
View Wines | View Coffee & Teas
Espresso Equipment | Drip-Style Coffee Machines
Inquire NowWe Cater to All Kinds of Hospitality Businesses!
Hotels
Restaurants
Wine Bars
Coffee Bars & Cafes
Country Clubs
Bakeries
Banquet & Catering Services
Casinos
Cigar Bars
And more!
Drop us a line, we’d love to hear from you!
You can reach us by phone: 248-549-0054
or email: crazyfresh@fiveoclockbrands.com
By Mail:
Five O’clock Brands
4220 Edgeland Avenue
Royal Oak, MI 48073
Client Testimonials
“Always Five is the backbone of our coffee and wine program — the consistency and care they provide is unmatched.”
— Boutique Hotel Partner, Detroit
“It’s rare to find a supplier that feels like family. Their service is personal, fast, and professional.”
— Restaurant Owner, Grand Rapids